10 Best Underrated Travel Destinations to Visit This Year

Let’s face it-travel has become a bit… well, predictable. Everyone is flocking to the same beaches, to the same cities, and taking identical pictures in front of the same landmarks. But if you’re itching for something fresh, something that feels undiscovered, you’re in the right place.
The whole point of this year is to step off the beaten path and find those places that make you say, “Wow… how have I never heard of these underrated travel destinations?”
So pack your bags-lightly, hopefully-because here are 10 hidden gems you really should visit before the crowds catch on.

1. Matera, Italy — The City of Stone

Matera is like stepping into a history book. Its cave dwellings, known as “Sassi,” are carved directly into the cliffs, and the whole town takes on this magical, ancient feel. Wander the alleyways, sip the local wines, enjoy the views that are simply unforgettable. It’s Italy. just without the chaos.

2. Kotor, Montenegro — The Underrated Riviera

Picture towering mountains hugging a deep blue bay and a cozy old town tucked in the corner. That’s Kotor. It’s like Amalfi, but way more relaxed-and your wallet will thank you. Don’t miss the hike up to the fortress-it’s a workout, but the views are worth every step.

3. Oaxaca, Mexico — Vibrant Culture, Color, and Nothing-Short-of-Incredible Food

If flavor had a home, it would be Oaxaca: street markets, festivals, traditional crafts, and fabled mole dishes-you’ll feel like you’ve stepped right into the soul of Mexico. Best of all? Everything feels authentically local.

4. Phong Nha, Vietnam — Where Nature Shows Off

Phong Nha is home to some of the world’s biggest caves, including the mind-blowing Son Doong. Even if you’re not into caving, the lush countryside, riverside homestays and slow-paced charm will steal your heart.

5. Braga, Portugal — The Charming, Underrated Sister City

Braga doesn’t get the same hype as Lisbon or Porto, but perhaps that is a good thing: it’s peaceful, picturesque, and filled with amazing historical sites, including the famous Bom Jesus do Monte staircase. In sum, for those traveling for culture without the chaos, Braga is perfect underrated Travel Destinations

6. Salento, Colombia — Coffee Paradise

Imagine sipping fresh Colombian coffee while overlooking rolling green hills and towering wax palm trees. That’s Salento. Whether you’re hiking the Cocora Valley or touring a local coffee farm, everything here feels magical and laid-back.besyt in underrated travel destinations

7. Puglia, Italy — A Southern Dreamscape

Whitewashed villages, rugged coastlines, and thousands of those adorable cone-shaped trulli houses: Puglia is just like stumbling into an Italian fairytale. Sunny, stylish, and somehow still less touristy than the rest of the country, Puglia is the place to go before everyone else gets there.diffinately comes in list of Underrated Travel Destinations

8. Azores, Portugal — The Europe You Didn’t Expect

Think Hawaii… but in the Atlantic. The Azores are all about natural beauty : volcanoes, hot springs, crater lakes, and lush landscapes everywhere you look. It’s ideal if you want an active vacation without the crowds.

9. Rovinj, Croatia — Seaside Fairy Tale

Rovinj is like something out of a watercolor painting: cobblestone streets, pastel homes, and blue water as far as the eye can see. Smaller and quieter than Dubrovnik, yet equally beautiful.its a great Underrated Travel Destinations

10. Hokkaido, Japan — A Nature-Lover’s Dreamland

While Japan’s big cities get all the attention, Hokkaido quietly offers some of the most breathtaking scenery in the world. From snow festivals to flower fields to natural hot springs, it’s a year-round paradise for travelers who love wide-open spaces.

1. How do I know which hidden gem destination is right for me?

Think of what's most important: food, culture, relaxation, adventure, or nature. Everything on this list has its own vibe, and BlueJay Travels will be able to find the right fit for you.

2. Are they all beginner-friendly destinations for travelers?

Of course, all those places are safe, welcoming, and easy to get to—even for people who have never been out of the country before.

3. Do hidden gems tend to be cheaper?

In many cases, yes! Because they are less touristy, the prices of accommodation, food, and tours tend to be lower compared to major hotspots.

4. When is it most worth booking a trip?

The earlier, the better, especially for international flights. Let BlueJay Travels take care of reserving the best rates and ideal travel windows for you.

5. Can BlueJay Travels plan the entire trip for me?

Yes, we do everything from flights to hotels to custom itineraries for local experiences-we take care of it all. You just pack!

Ready to unlock your hidden gem
there’s a whole world to uncover-and these 10 destinations are just the beginning whether you are dreaming of caves in vietnam, coffee farms in colombia, or sunsets along the coast in croatia, your next adventure is closer than you think ready to turn this list into your next vacation ,book your trip with blueJay travels today and let us plan a journey you’ll never forget we handle the details. You make the memories. Message us now to get your personalized quote!